Most Expensive Kit Sponsorship Deals in Football

by Sameer Arshad | Posted on Sunday, July 27th, 2014 | 3

New kits of club and nations teams 2013-2014

These football clubs can generate money from several sources and one of the biggest is Kit Sponsorship deal and the kit suppliers deal. It is to be noted here that both deals are separate and different. Before we get into top 10 most expensive kit deals we should differentiate both of them.


Top 10 Kit Suppliers deal in Football

Position Club Brand  Yearly  Contract
1 Manchester United Value 2013MANCHESTER UNITED (New Deal) Adidas $100 Million 2015-25
2 Real Madrid value in DollarsREAL MADRID  Adidas $49 Million 2012-20
3 Arsenal football club value ARSENAL Puma $45 Million 2014-19
4 Barcelona club value FC BARCELONA Nike $43 Million 2008-18
5 Manchester United Value 2013MANCHESTER UNITED  Nike $41 Million 2002-15
6 liverpool value LIVERPOOL Warrior $40 Million 2012-15
7 Chelsea club value 2014 CHELSEA FC Adidas $32 Million 2011-18
8 Juventus club value JUVENTUS (new contract) Adidas $30 Million 2016-22
9 Bayern Munich club value  BAYERN MUNICH Adidas $29 Million 2012-20
10 How much Manchester City valueMANCHESTER CITY  Nike $19 Million 2013-19
11 AC Milan Club value 2014 AC MILAN Adidas $19 Million 2007-17
12 Juventus club value JUVENTUS Nike $17 Million 2003-16


Top 5 Highest Paid Kit Sponsorship deals:

Manchester United Chevrolet kit details#1. Cheverlot (Manchester United) – $80 Million

Manchester United signed a massive $80 a year kit deal with american car manufacturer Chevrolet, The deal is signed for 7 years which reportedly worth $559 million in total. Making it the most expensive kit sponsorship deal ever. Chevrolet fired their CEO after the deal as they missed intercepted the figures.
Barcelona qatar airways kit sponsorship details#2. Qatar Airways (FC Barcelona) – $45 Million

Barcelona famously replaced their UNICEF logo on the kit which was a free no sponsorship with a high-profile shirt deal with Qatar Airways which pays them around $45 million a year.
Bayern Munich Deutsche Telekom sponsorship details#3. Deutsche Telekom (Bayern Munich) – $40 Million

Bayern Munich extended their sponsorship deal with German telekom company Tmobile in 2012, and that will pay them $40 a year and another extension can be done if Bayern Munich continue to dominate the World football.
Real Madrid Fly Emirates Sponsorship details#4. Fly Emirates (Real Madrid) – $39 Million

Real Madrid replaced their Bwin sponsorship deal with Fly Emirates, the deal was signed in 2012 and will run through 2017 with Fly Emirates paying $39 a year in sponsorship deal to Real Madrid.
Liverpool Standard Charter sponsorship deal#5. Standard Chartered (Liverpool) – $31 Million

In 2009 Liverpool signed a mega million deal with Standard Charter (the bank) and replaced their oldest and longest running kit deal with Carlsburg (beer company). Now Liverpool nets around $31 million a year in kit sponsorship while their previous shirt deal was for a $11 millions a year.


Kit Suppliers Deal:

When a club strike a deal with Sports clothing manufacturer for example (Nike, Adidas, Umbro, Puma etc) for them to supply their official kits and sell their official kits worldwide through their respect channel. Plus their logo appear mostly on the right hand side of front at the kit.

Kit Sponsorship deal:

Than there is sponsorship deal, which club strike with any company who is willing to pay the club a certain amount to place their logo in the club’s official kits in all competition (or certain competition)

About the Author

Formula one fan, blogger, designer and entrepreneur. Knows thing or two about a thing a two of sports, tweak codes, make cool infographs.

  • Nani17

    juventus surely aren’t nuts….apart from the highlited mistake or atleast i presume it should be i must say that i’m very impressed by manchester united deal due to the huge sum of money involved….

  • laac

    Fucking a××××s!!!!!JUVE!!!!!!!!!!!!

  • Toni

    could you provide a source for that information? also for the other post: ? cheers

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